New shops

Hinomoto Hanpu, Matsushima Rikyu Store (Matsushima-machi, Miyagi Prefecture)

Hinomoto Hanpu has launched a store in the new Matsushima Rikyu tourist area in Matsushima, an area known for having one of the three best views of Japan. Harmonizing with the traditional beauty of Japan, the store is expected to have synergies with nearby Japanese gardens, museums, rooftop views and other facilities that are a big draw for tourists. The store will feature products that add to the enjoyment of their trip.